THE SUN IS RISING, THE DAWN REVEALS ITS PALETTE OF COLOURS. Live your day to the fullest.
Coming up with a brand name is hard. Very hard.
It is a long process, not just coming up with the name.
We wanted a short name with a positive meaning, which is graphically beautiful and which can easily be applied to products.
To succeed in our approach, we were helped by professionals in the sector and relatives.
Being a native French speaker, it seemed obvious to look in that direction.
AUBE imposed itself and got a lot of likes from the people we asked and was validated by the trademarks office, which supported us in our search. So it could be registered.
AUBE which is pronounced ‘ob’ for non-French speakers 😉 is a peaceful moment when the sun is about to rise. It’s a beautiful day ahead, full of promises. This is the mood we wanted to create with our products: not too many frills, sleek, fresh, …
We are at the dawn of a great adventure 😊
