New beginnings…

A year ago, I was looking for a new challenge.

With twenty years’ experience behind me… the idea of creating my own brand began to germinate.

I was convinced that women were increasingly looking for a timeless, good-quality model that could be worn over several seasons. The first steps were taken! The machine has started…

Fortunately, I’m not alone in this adventure. Over the last few months, I’ve surrounded myself with talented people: web designers, photographers and supply chain experts. With this small, professional team, we have created the brand, the website and the products. Over the next few blog posts, I’ll be expanding on each of them.

Like a summer’s day, we still have a long way to go. As a small new brand in a competitive market, we need to prove ourselves and get this product on shop shelves and onto the high street. But now it’s up to you: let me know what inspiring AUBE you have in front of you.

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