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History of AUBE

Late summer 2023 a new brand dawns. AUBE makes its appearance.

Drawing on my many years of experience in the bag industry, I wanted to design products that are modern, timeless, lightweight, durable and affordable, to accompany all active women wherever they go.

I grew up in Liège, Belgium, but for the past 20 years I’ve lived in Antwerp, the city of fashion. 

I’ve traveled a lot around the world. Working in the bag industry, every trip was an opportunity to try out a new model. This enabled me to pinpoint the essential, unavoidable features: lightness, protection of the content and durability, all translated into a sleek, modern aesthetic.

But beyond designing well-thought-out bags, there’s also the vision of a product that will stand the test of time and the seasons, and for which I use recycled materials as much as possible.